Personalized Hook Framework (Variable Template)
ID | Hook Type | Hook Template | Primary Value Driver |
|---|---|---|---|
1 | Proof Drop (Product-Aware) | Discover why {Number} {Avatar Type} chose Leafcut to solve their {Specific Problem} last month and got {Result} in {Timeframe}. | Perceived Likelihood of Achievement |
2 | Speed Promise (Solution-Aware) | The fastest way to {Achieve Outcome} in {Timeframe}, introducing Leafcut’s {Service Name}. Starter packages from ${Price}. | Time Delay |
3 | Hidden Cost Callout (Unaware) | {Avatar Label}: Are you still {Frustrating Action} because you’re missing this {Unknown Solution}? | Effort & Sacrifice (Hidden Cost) |
4 | Free Hook (Most Aware) | Would you pay ${HighPrice} to solve {Business Problem}? How about a free {Lead Magnet} tailored to your {Brand Type}? | Increase Value / Attraction |
5 | Scarcity Lever (Solution-Aware) | Only {Number} {Avatar} will secure {Timeframe} delivery before {Date}. Secure your slot now. | Urgency (Operational) |
6 | Case Study Tease (Narrative) | A client {Client Name} cut {Metric} by {Percentage} using the Leafcut {System Name}. Result: {Outcome}. | Proof / Dream Outcome |
7 | Friction Destroyer (Problem-Aware) | If you’re a {Avatar}, this {Video Type} will stop you from {Frustrating Task} forever. | Effort & Sacrifice (Removal) |
8 | Diagnostic (Reveal Problem) | Run this {Time} {Audit Name} to see exactly how much {Resource} your business is wasting on {Inefficient Method}. | Reveal Problem / Pain |
9 | Listicle (Education) | The {Number} simple steps to {Outcome} that all {Avatar} are hiding from you. | Clarity / Plan |
10 | Comparison Challenge (Product-Aware) | Leafcut vs. {Competitor Type} — which one actually delivers {Core Value} in {Timeframe}? | Perceived Likelihood / Differentiation |
Personalized Hook Examples
ID | Hook Type | Hook Copy | Primary Value Driver |
|---|---|---|---|
1 | Proof Drop (Product-Aware) | Discover why 34 SMB founders chose Leafcut last month to fix video production delays and get polished, agency-level videos delivered in just three days — no retainers, no chaos. | Perceived Likelihood of Achievement |
2 | Speed Promise (Solution-Aware) | The fastest way to get scroll-stopping video content in 72 hours. Introducing Leafcut’s fixed-scope production system with starter packages from $149. | Time Delay |
3 | Hidden Cost Callout (Unaware) | Agency producers — are you still paying $5K+ retainers and waiting 14 days because you haven’t switched to a fixed-price, no-overhead video studio? | Effort & Sacrifice (Hidden Cost) |
4 | Free Hook (Most Aware) | Would you pay $249 to get four high-converting TikTok Reel ads? How about a free 15-second sample tailored to your brand instead? | Increase Value / Attraction |
5 | Scarcity Lever (Solution-Aware) | Only 50 projects are scheduled this month for under five-day delivery. Secure your slot now before capacity fills. | Urgency (Operational) |
6 | Case Study Tease (Narrative) | A SaaS startup cut video production time by 68% using Leafcut’s demo blueprint — from 14 days down to four — and increased demo sign-ups by 32%. | Proof / Dream Outcome |
7 | Friction Destroyer (Problem-Aware) | If you’re a content creator, this 15-second before-and-after reel will stop you from wasting 12+ hours editing with DIY tools forever. | Effort & Sacrifice (Removal) |
8 | Diagnostic (Reveal Problem) | Run a 60-second video production audit to see exactly how much time and budget your business is losing to slow freelancers and bloated agencies. | Reveal Problem / Pain |
9 | Listicle (Education) | Three simple steps to reliable video output that agencies never explain: define the scope, approve the draft, receive the files. That’s it. | Clarity / Plan |
10 | Comparison Challenge (Product-Aware) | Leafcut versus Fiverr freelancers — which one actually delivers consistent quality on time in under five days? Spoiler: only one uses a quality checklist. | Perceived Likelihood / Differentiation |